Women's rights campaigners have criticised Amazon after Sky News revealed products promoting domestic violence were being sold on the firm's website.
Amazon UK have now pulled the items but other sellers on its international sites are still offering products which appear to contavene the company's listings policy.
The controversial merchandise withdrawn by the retailer after being contacted by Sky News were mugs bearing the slogan "Don't Keep Calm Slap That Bitch, Hard!"
Priced from £5.99 and offered by at least two sellers on the retail site, they were described as: "An ideal special gift or you can just keep the mug for yourself!"
Feminist writer Kate Smurthwaite told Sky News: "We have had this problem before with Amazon.
"They have sold things with horribly inappropriate violence-encouraging slogans.
"We have made a fuss and they have dealt with it and taken it down.
"I just don't understand why they haven't put a process in place, that before these things go live there's a button that says 'Hold on we need to check, lets make sure that this is an appropriate thing to be selling'."
And the story sparked an immediate backlash on Twitter, with one post stating: "Shame on you Amazon for accepting the products in the first place."
Lady Of Lorien tweeted: "This is why we need feminism."
Linda Bee said in a post: "Despicable that Amazon accepted them to sell but who makes the trash."
Catherine Coles said: "Wow there are some things that should never make a company money."
And Imran said: "@AmazonUK oh dear! Massive #fail."
After removing the items from sale, Amazon said in a statement to Sky News: "The product to which you refer is not available at Amazon.co.uk."
Amazon have sparked controversy previously after offering rape T-shirts and 'Hit Her' tops which they were forced to take down after a public backlash.
It later emerged the 'Hit Her' T-shirts had remained for sale on some international Amazon sites including in Germany.
And on Saturday, Amazon.com were offering phone cases for sale with the slogan: "Don't Keep Calm Slap the B***h Hard."
The Amazon UK website lists details of prohibited items which include: "Products that promote or glorify hatred, violence, racial, sexual or religious intolerance or promote organisations with such views."
Amazon typically charges companies 7% of the price, postage and any taxes to list and sell items through its website.
Amazon has come under fire previously from MPs over tax avoidance.
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