By Tom Cheshire, Technology Correspondent
One thing never goes out of fashion: talking about wearable technology at London Fashion Week.
The jamboree shows up twice a year and technology is always at the forefront - whether it's Burberry live streaming their shows, or exotic LED dresses. Problem is that wearable technology has never been very wearable, nor very technological.
Is this year any different?
Well, perhaps we're seeing wearable technology disappear, finally.
Lauren Bowker is the founder of The Unseen, a label that uses advanced materials to visualise 'unseen' things like digital data. This fashion week, she's debuting a jacket that changes colour based on your brainwaves.
The piece itself is closer to a sculpture than anything else, and very subtle. I wore the EEG headset and watched as the jacket slowly dappled according to my (apparently very relaxed) thoughts.
For Lauren, wearable technology gets in the way: "We're really focused on trying to break out of this wearable tech buzzword and show people a new creative alternative to the stuff they have around them - to re-inspire people into thinking that technology and science can be a part of your life without disconnecting you from how you would naturally interact with a human.
"We're not necessarily interested in implementing wires and lights and going down the wearable computing route. We're interested in translating data through a much more organic way, so using natural processes and craft processes but hacking into them with very modern pigments and very modern concoctions."
As outlandish as the jacket is, it's a proving ground for mass-market appeal: the Unseen is now working with Selfridge's on a range of products for everyone.
The same goes for CuteCircuit, the Shoreditch-based start up that's been making tech-centric threads for 11 years.
Co-founder Francesca Rosella also believes that technology will become a lot more seamless.
"Everything we have to carry with us today, like little boxes and camera and gadgets and watches are going to disappear. And all the technology we need is going to be embedded into our garments. Unless people start going around naked, we're definitely going to have wearable technology on our bodies."
Apple has pitched its watch, due out in April, as much a fashion product as a technological one.
A friend of Apple design chief Jonathan Ive was quoted in a recent New Yorker piece saying: "Jon's always wanted to do luxury."(On the other side of the catwalk, Tommy Hilfiger and Ralph Lauren both now carry tech products in their lines).
Then again, Google Glass failed at the same trick. Google tried to position its face computer - a fairly advanced piece of technology - as a lifestyle brand, but no one was buying it.
Glass was technology that wasn't really wearable, and it failed. Those that can collapse the distinction between the two will succeed.
Anda sedang membaca artikel tentang
Future Of Fashion: Technology On The Catwalk
Dengan url
http://hajimabruroh.blogspot.com/2015/02/future-of-fashion-technology-on-catwalk.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
Future Of Fashion: Technology On The Catwalk
namun jangan lupa untuk meletakkan link
Future Of Fashion: Technology On The Catwalk
sebagai sumbernya
0 komentar:
Posting Komentar