The Prime Minister has welcomed plans by the UK's largest broadband companies to join forces and help families stay safe online, by funding a new multimillion-pound campaign.
Sky, BT, TalkTalk and Virgin Media are supporting the drive to raise awareness of how to tackle issues including cyber-bullying and limiting minors' access to adult content on the internet.
Aimed at parents, it will encourage and support them in talking to their children about how they can stay safe when surfing the net.
The nationwide campaign will inform people about whole-home and device-level parental controls, helping them make the right choices for their household.
The broadband companies said they were committed to ensuring this is a sustained effort by supporting it for a minimum of three years, and will be forming a new joint venture to lead the campaign.
The cost of next year's marketing and advertising alone will be in excess of £25m.
Research conducted for the campaign found that while more than four out of five (83%) parents have talked to their children about how to stay safe online, nearly as many again (81%) are unsure where to go to get good advice.
The campaign will guide parents to expert help and recommendations about how to stay safe on the web.
The Prime Minister has long supported family-friendly internet access The four companies together supply broadband to around 90% of households in the UK.
Jeremy Darroch, the chief executive of BSkyB - the parent company of Sky News - said: "We are pleased to be supporting this industry-wide initiative to help families enjoy the best of the internet in a safe and secure environment.
"Protecting children from inappropriate content in the digital world is something Sky has led the way on.
"Sky Broadband Shield is now available to all of our five million broadband customers, offering family friendly filters that help parents choose which websites can be accessed in the home.
"This builds on the leadership position we have taken through our TV and public Wi-Fi platforms."
The announcement was welcomed by David Cameron, who is due to host a meeting with industry representatives in Downing Street on Monday.
No 10 said that Sky and TalkTalk were now installing "family friendly" internet filters that will be automatically switched on for all new broadband account holders, with Virgin and BT set to follow in the next two months.
The main internet service providers have said homes with an existing internet connection will be required to choose whether to switch on a filter by the end of next year.
Mr Cameron said: "In the weeks and months ahead, millions of hardworking families will only need one click to protect their whole home and to keep their children safe.
"As a dad, it is very simple: I want to know my children are protected when they go on to the internet.
Mr Cameron added: "We all need to work together, both to prevent children from accessing pornography and educate them about keeping safe online, and I will continue to ensure this happens."
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